🏆 Case Study: Ekagajpatra
Making Government Documentation Accessible, Affordable, and Understandable in Nepal
Role: Product Designer (Research · Branding · UX/UI · Marketing)
Duration: 14 months
Organization: Ekagajpatra
📖 Overview
Ekagajpatra is a civic-tech platform built to simplify government documentation for low-income and digitally-illiterate users across Nepal.
The platform helped 35,000+ individuals and businesses, reduced documentation costs by up to 99%, and earned five national and international awards, including the National ICT Award presented by the Prime Minister of Nepal.
As the lead product designer, I shaped every layer of its evolution — from socio-economic research and branding to UX/UI design, accessibility systems, and front-end implementation.
❗ The Problem
In Nepal, government documentation was inaccessible for most citizens due to:
Low literacy and digital illiteracy
High legal and broker fees (10–20× inflation)
Geographical inequality limiting rural access
Lack of transparency and trust in informal systems
These barriers created a broker-driven black market, excluding thousands from legal participation and government opportunities.
🎯 Goals
Ekagajpatra aimed to replace that system with an affordable, legal, and user-friendly digital platform focused on:
Affordability: Reduce costs by 90%+
Accessibility: Simplify language and visuals for low-literacy users
Equity: Reach rural and semi-urban citizens
Trust & Transparency: Eliminate informal brokers
Scalability: Create a sustainable B2B funding model
Innovation: Build a brand new business platform that not just creates but also Innovates.
🔍 Research Insights
My design decisions were grounded in multi-layered research:
1. Socio-Economic & Demographic Analysis
Mapped literacy, income, and digital access patterns to define user personas.
2. Market & Broker Analysis
Uncovered cost manipulation (10–20× markup) and legal risk from unregistered agents.
3. Behavioral & Digital Research
Observed rising interest in online platform in youth-led and community website platform as well as working class-demography for websites such as Facebook marketplace & Hamrobazaar (top website of 2021 in Nepal according to many sources).
Key Insight:
“Simplicity and ease of use were as vital as trust — people needed to feel good and taken care of when using something to build trust in the platform.”
🎨 Design Process
1️⃣ Brand Identity
Created a market researched brand identity following demography and market trend at the time for Nepalese Audience.
Designed a modern logo with all its components ready to use.
Built color palettes and typography balancing authority and warmth
Developed brand guidelines adaptable to web, print, and motion
Designed all marketing and innovative pitch decks materials, essential for easily drawing audience into our platform through a try and buy as well as budget friendly forever platform.
Ekagajpatra Brand Identity Design 
Ekagajpatra Stylesheet and logotypes 
Ekagajpatra Digital Posts
2️⃣ Webflow & UX/UI Design
Simplistic web-flow for each targeted audience from
regular low-income individuals and business owners
separate partner platforms for legal consultants and b2b partners and companies.
Keeping it simple and single pathway was our main objective for digitally adverse audience.
Live English to Nepali Transliteration Example 
Q/a based form with legal & financial video tutorial & consultation contact one click away
For Regular Audience:
Transformed multi-page legal forms into clear, guided digital experiences.
Step-by-step flows with visual hints and icons
Romanized Nepali input so users could type naturally without mastering Nepali script
Video-guided lawyer tutorials integrated into each flow
One-click legal partner consultation available in every form
Desktop-first architecture for reviewing entire documents
Mobile-responsive layouts for broader access
Easy Collaboration contact form for legal and financial partners
For Legal Consultant:Created a partner ready web-flow giving access to all our criteria and easy onboarding with earning and benefits listed for joining.
Business Ready Sa-aS website for potential business partners For Business Partners:
A business ready Sa-aS website as well as direct contact to make business deals that directly fund our main website and keep it budget friendly as well as scalable and marketable.
Starting out we used our software company partners to innovate a business ready solution to bring in multiple clients.
3️⃣ Prototyping, Development & Testing
Built interactive Fast & Efficient Static Figma prototypes tested with real first-time users
Speed & Efficiency as our main-goal, we worked as a design & develop strategy to fast track every design into front-end development and speed-run the development process
Conducted usability sessions identifying friction points
Created an Ultra-fast website with component loading times for each pages less than a few milli-second.
4️⃣ Development Implementation
Developed in Next.js + TailwindCSS for frontend component based platform
Postgres SQL database for scalable implementation for multi-layered tabular data
Advanced cybersecurity measures for secure user data storage by our in-house cybersecurity team.
Collaborated closely with developers for design fidelity and component based development features.
💡 Key Features
Step-by-Step Form Guidance – Translated complex forms into simple stages
Romanized Input Tool – Real-time English → Nepali transliteration
Video-Based Legal Support – Affordable expert guidance
Transparent Pricing System – Fixed fees 90% lower than brokers
Scalable B2B Model – Enabled sustainability and free forms for partners
📊 Impact
Metric Result
Users Served 35,000+ individuals and businesses
Cost Reduction Up to 99% compared to broker fees
Awards & Recognitions 5 National & International Honors
Reach Urban + Rural Regions across Nepal
Trust Built Verified legal documentation and transparent process
🏅 Awards & Recognitions
🏆 National ICT Award (Nepal) – Presented by Rt. Hon. K.P. Sharma Oli, Prime Minister
Game Changer Startup Award 2024 – Australian Catholic University
NAS IT Awards 2024 – First Runner-Up, Professional Category
Startup World Cup (Global Top 4) – Pegasus Tech Ventures
IEDI Subsidized Startup Fund (Top 11/1658) – Government of Nepal
NYEF Startup Awards 4.0 Finalist
Upto $100,000+ raised in grants and awards.
🌍 Social & Economic Impact
Reduced dependency on exploitative brokers
Empowered low-literacy users via accessible design and tutorials
Enabled small businesses to stay compliant affordably
Created an ecosystem where trust became the core UX metric
👤 My Role & Learnings
Responsibilities
Led research, UX/UI, branding, and marketing design
Designed accessible digital experiences for diverse literacy levels
Created brand identity, visual system, and investor decks
Collaborated directly with front-end development team with Next.js Component based development.
Key Learnings
Research = Design – Social and economic insights shape better products.
Trust = UX – In civic-tech, credibility is usability.
Accessibility = Innovation – Simplicity can be transformative.
Sustainability = Design Strategy – Affordability must be built into the system.
✨ Reflection
Ekagajpatra wasn’t just a digital platform — it was a movement toward civic equity.
It taught me that impactful design isn’t about pixels or patterns; it’s about redesigning access, trust, and dignity for people who were left out of the system.
Visit: www.ekagajpatra.com